Scalable Image

 The Fine Print, a local advocacy magazine in Gainesville, lost a large chunk of its funding earlier this year. In order to have enough money to print the magazine, the editorial board launched a crowdfunding project. For this project, I created a design for use as a poster, post card or cross-platform friendly image for the web that would act as a prize for those who donated upwards up $10 to the cause.
I used InDesign and Photoshop to create a retro-style “Visit Gainesville” image depicting the memorable expanse of Payne’s Prairie, a local landmark.



This is a preliminary sketch. I’ve left space for text at the bottom, which was later turned into a bike leaning against a wood railing, as a playful reminder of Gainesville’s extremely active biking community.


Here is the final image before adding text.


The final poster design.


visualjournalism_postcardAnd this is the cropped postcard design, which can also be used as a Facebook or Twitter cover photo.





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